Brief on Gender Lens Investing
The “female economy” is estimated to represent a growth market more than twice as big as the opportunity of China and India combined, yet the female consumer is widely considered underestimated, underserved, and "niche."
Women will be proactive in wielding this influence: 75 percent of female wealth creators say they are the primary financial decision-makers. Women are more strategic in their charitable giving, with 78 percent creating an annual giving strategy compared to 72 percent of men. With this power, how will women and the younger generations shape the world economy?
This case study is available for download here